History paper Essay Example | Topics and Well Written Essays - 1250 words - 1

History paper - Essay Example The Old Town is the location of Albuquerque’s historical buildings. The cities and people of each of these cities have taken the time to preserve their cultural history. Whether changing plans, or moving neighborhoods the historical sites have been protected for the future. All three of the cities mentioned, Albuquerque, Seattle, and Denver, were booming towns that grew into cities. After World War II people left the country for the suburbs. The Southwest was no exception. As the population grew, the cities expanded and rebuilt to accommodate the larger numbers of people. As a result committees formed to protect historical buildings and sites from change or outright demolition. From these protected areas one example will be examined from each city. The Plaza in Old Town will represent the example from Albuquerque. Seattle will be represented by Pioneer Square. Denver’s Union Station will be looked at too. Albuquerque’s Old Town Plaza is really a tourist’s dream of what Albuquerque should look like. Morely explains that Old Town Plaza is what tourists want to see (23). After World War II, Albuquerque decided to make Old Town part of the current Albuquerque. The need to keep it Native was imperative. Adobe structures and stucco were predominating under the new plan. Ordinances were created to prevent modern buildings from looking modern. The reason for the ordinance was to keep Old Town historic. Although modern techniques were applied, the appearance of history was promoted. In order to protect not just Old Town, but all of Albuquerque, rules and regulations were created. These rules were to create the atmosphere of a Latino influenced town. The dominate building on the Old Town Plaza is the San Felipe de Neri Church. This is the oldest building left in Albuquerque. San Felipe de Neri Church was the focal point of Old Town’s community since it was built (Morley 25). The Church has been the true symbol of the

STRATEGIC MANAGEMENT Assignment Example | Topics and Well Written Essays - 4000 words

STRATEGIC MANAGEMENT - Assignment Example Tesco initially had a localized approach as they could perceive benefits in expanding in and around London. However, their policy since the beginning had been â€Å"Pile it high and sell it cheap† (ICMR, 2005) which adversely impacted their brand image. When Britain imposed the Retail Price Maintenance Act which prevented the retailers from selling goods below a minimum price, Tesco introduced trading stamps which were given to the customers which could be traded for cash or gifts. This was abolished in 1964 and then Tesco could offer competitive prices. Cost-leadership strategy In the early 1990s, the market condition being bad, Tesco faced difficulties such as low population growth, low food price inflation, matured and saturated supermarket sector in the UK, and strong competition from retailers such as Sainsbury, ASDA, and Safeway (Coriolis, 2004). The company’s profit margins were under pressure and it remained in 2nd position with Sainsbury leading in market share (ICMR, 2005). In saturated markets competitive rivalry increases and the profits diminish as the costs are high. This was when the British economy was hit by recession and Tesco was in trouble although competitors such as Sainsbury and Marks & Spencer’s announced record earnings. This was the period when Tesco changed its strategy and focused on increasing its market share by selling goods at prices much lower than its competitors. Their strategy was to grow bigger by increasing sales volume through lower prices: Source: Coriolis (2004). Tesco went in for a major image overhaul and closed down many of its stores and replaced many with bright and attractive stores (ICMR, 2005). They were focusing on the cost-leadership strategy. In fact, Tesco was the first to introduce the cut-price strategy which led to price war (Yoruk & Radosevic, 2000). According to Porter (1996) strategy rests on unique activities and to be sustainable the strategic position requires trade-off. They did acquire cost-leadership and became the leading retailer in the UK but cost-leadership comes with disadvantages (Porter, 1979). Very low cost can take loyal customers away and lead to a decrease in revenue which is exactly what Tesco suffered with. They also earned a bad reputation in the process, which is when they decided to diversify. Strategy can be formulated at three different levels – corporate level, business unit level and the